The NMSBA is aiming to build a bridge between science and business in the field of consumer neuroscience / neuromarketing / behavioral economics. The differences between business and science are huge and it sometimes feel like Mars and Venus. But there...

Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it's important to have a clear grasp on exactly what...

Tous les ans, l’EBG (Electronic Business Group) publie un classement des 100 meilleures startups sélectionnées par son comité open-innovation. Dans le cadre de l’événement Digital Innovation Summit, qui aura lieu le 19 novembre prochain, 10 startups françaises...